The definitive blogging course that can turn your side business into a money-making machine

I'll show you the exact strategies I use to get 4.4 million readers a year, earn $400,000+/yr in revenue and land consulting jobs with Google, LinkedIn, Adobe and many more.

Enroll in Built to Blog Today:

Finally become the entrepreneur you were meant to be.

*Save 14% with the single payment option

Within moments, security threatened to kick my friends and I out. They’d already taken away our...contraband.

Yeah, let’s call it that.

Was it a terrible plan bringing marij...uh, contraband...with us into the concert in the first place?


Did we only make things worse by taking it out at the concert?

Also yes.

But most importantly...did it give me an idea?


As I stood watching the concert, holding my phone, I had my first entrepreneurial Eureka moment.

The iStash.

A fake phone that opened up to hold whatever you want (say a lighter and some accompanying materials). This was in California, mind you.

Did this incredible idea set up my financial freedom and make me rich?

If you count being $6,537 in the hole rich, then yes.

I may not have ended up financially rich, but I learned a lot of important lessons from the iStash experience.

So much so that I quickly turned around and launched a new business–Case Escape. In its very first year, I grew Case Escape to over $160,000.

Then I took everything I learned about marketing, finding an audience, selling products and threw it into my blog. Fast forward a bit and earned me $451,238 last year alone.

Sure, the iStash may have been a disastrous failure, but the raw experience along the way got me to where I am now.

You may have a fear of failure that’s holding you back from going all-in on blogging and taking a real shot at running your own side business.

You probably also don’t see how you can run a profitable blog alongside a full-time job. (BTW, I grew my blog to over $350,000/yr in passive income while still working my last full-time job in marketing.)

The thought of starting a blog and marketing it might seem exhausting and pointless.

But I’m here to tell you, not only is it possible, the reality of a blog that makes you money is way closer for you than you realize.

Ryan Robinson Author Bio Head Shot (2022)

Hi, I’m Ryan Robinson and I teach 500,000+ monthly readers how to start and grow a profitable blog. Over the past 8 years, I’ve developed my blog into more than $450,000 in annual revenue. I want to teach you exactly how I was able to do that so you can see an income from blogging too.

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"Ryan's a very smart dude, well-worth paying attention to and learning from. As a side note, he's currently kicking my ass on Google."

- Jon Morrow, Award-Winning Seven-Figure Blogger at

"If you want to grow a blog from scratch, there’s ONE person to follow: Ryan Robinson. He’s one of the few people in the space that actually walks the walk."

- Brian Dean, Blogger and Consultant at Backlinko
Brian Dean

Why I Want to Help You Generate a Six-Figure Blogging Income

Here’s the thing…

Sure, now I consult for companies like LinkedIn, Google, Intuit, Zendesk and Adobe, but as you saw, I didn’t start that way.

I invested over $10,000 of my own money into my first business—the iStash.

I put my feelings of self-worth into it. I assumed I had a good idea and went for it, with almost no other plan.

At that moment, I was right where you are–with a whole lot of future ahead and plenty of opportunity, but just as much uncertainty. I thought sheer will would accomplish my marketing and business goals.

I found out the hard way–the thousands of dollars in the hole way–that your business, your blog and your marketing, all need a winning plan.

If I had gone in with a strategy about targeting an audience, figuring out how to get them excited about my product and had a real content marketing strategy, things would have probably looked different.

I had to fail to figure it out.

But I don’t want you to have to waste that kind of money, and all those countless hours, to learn how to make your online business successful.

Starting a blog and building it into an income-generating machine seems like an impossible prospect now, but if I can get through the iStash debacle and still come out generating $20,000-$60,000 from my blog every month, you can find success too.

And there’s a very good reason you hesitate going all in.

There are over 4 MILLION blog posts that are released online. Every. Single. DAY!

To break through all of that noise, I want to show you what I learned from my ups and downs, my failures and successes. I want to open my personal playbook to you—that 1000’s of hours of testing and experimenting has helped me discover what actually works.

Those 4 million blog posts that’ll get posted today? The overwhelming majority of them will be the last post of that particular blog. That’s because those creators went in with no plan, no course to navigate and they’re crossing their fingers that their blog will get discovered.

That isn’t going to be you.

And that’s why I created my all-in-one blogging course, Built to Blog.


Built to Blog
My Masterclass in Blogging


The Built to Blog course will show you exactly how to build a profitable blog (without wasting time and money on tactics that don’t work in today’s market.)

There’s nothing I hate to see more than an aspiring entrepreneur have all the hope in the world crushed by the stifling disappointment of having to watch their product fizzle into obscurity. I hate to see it because I’ve been in that exact same spot.

That’s why I designed this course to cover the nitty-gritty details of my step-by-step blogging process. You’ll have a full strategy at your disposal to make your blog and side business a success. You want to see actual income from the hours you put in, and I want that for you too.

Built to Blog has 54 lessons, over 9 hours of instructional video lectures, more than 15,000 words in private written instruction, and 5 hours of exclusive video interviews with ten of the world’s most influential bloggers.

Each of the 7 modules covers a specific part of the blog building and marketing process that can help you see an income from your side business. You’ll learn:

  • The mechanics of getting your blog set up and optimized
  • A writing process that works with your schedule and keeps you consistently creating
  • How to create content that attracts your target audience
  • The exact method for building an email list from your site’s growing traffic
  • How to monetize your blog to make a reliable income
  • And so much more!

When I say this is the definitive blogging course, I absolutely mean it.

This is the proven path that has allowed me to broker five-figure monthly retainer deals consulting for Fortune 500 companies.

Don’t just take my word for it; here’s what some of my former students have said about Built to Blog:

"In the first month of working with Ryan on growing our blog traffic, our content drove 12,000 more views, over $4,000 in additional revenue, and he landed us features on Business Insider, Lifehacker, Inc and The Observer."

- Michael Sacca, Dribbble &
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"Going through Ryan's course has set me on a path to starting my own blogging business. In fact, in 3 months I have almost doubled my blogging income and it's still increasing! I wouldn't have started if I hadn't signed up for this course."

- Katie B.

"What's helped me most with Built to Blog, is that it keeps me consistent, accountable and staying focused on the right things. The community is awesome too, and Ryan always chimes in with his tips, knowledge & advice that has been invaluable. If you really want to get your blog up (the right way), I highly recommend this course."

- Alberto Nodale, Blogger, Influencer & Mister Austria
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"Ryan taught us how to create great content that’s now been shared tens of thousands of times and by influencers with millions of followers. He’s smart, his lessons teach you to think outside of the box and his course will get you great results."

- Steli Efti, CEO at Close, Podcast Host, Author and Speaker

Here’s what you’ll discover in this course:

The Mechanics of Getting Your Blog Set Up the Right Way

You have a ton of options to set up your blog, and a Google search will give you all kinds of conflicting answers on how to do it. In the video lessons, I’ll guide you through each step of the process and show you exactly what I’ve done to find success. You’ll learn how to…

  • Find a profitable niche that’s right for you
  • Register a domain and select the best hosting plan
  • Set up your WordPress powered blog for maximum Search Engine Optimization
  • Choose and install the must-have WordPress plugins
  • Create your essential blog pages that’ll drive traffic to your site
  • Track your blog readers with a grand tour of Google Analytics


A Proven Content Marketing and Writing Strategy

Setting up your blog is only the first step. It’s not going to be much use to you if you don’t get any traffic. You want to drive traffic to your site and make a profit–you are a business, after all. You’ll discover…

  • How to generate high-traffic blog post ideas
  • The science of keyword research and ranking
  • How to truly understand your target audience
  • How to write engaging blog content that converts
  • The way to engineer your blog content for promotional success
  • The art of writing strong headlines that grab readers’ attention
  • How to create a high converting Call-to-Action
  • A step by step guide to publishing your first blog post


Effective Traffic Driving Strategies

Pressing “publish” and crossing your fingers isn’t going to be the foundation of your business. You need to develop a professional mindset and crank up the traffic coming into your site. There's a lot of wishy-washy crap out there that’s supposed to magically generate traffic for your blog. But this course teaches you the actual ways to make it happen:

  • Finally figure out how to properly utilize guest posting (yes, you can do it!)
  • How to leverage social media...especially Pinterest (the underutilized platform)
  • Utilizing groups, forums and message boards
  • Driving traffic by answering questions on Quora (my secret weapon)
  • Capitalizing on your email list for traffic
  • Interviewing others in your niche
  • Publishing content on sites like Medium and LinkedIn
  • And you’ll learn how to work toward landing a publication column


Email List Building Tactics that Engage Your Audience

Email is still king. If you want to have direct access to your customers, emails are the way to do it. Built to Blog will show you how to do that by:

  • Helping you choose the right email service provider
  • Designing high-value calls-to-action to encourage new readers to subscribe
  • Creating relationship building content for your subscribers


Monetizing Your Blog and Generating Income

Ultimately, you are running a business, and that means it needs to generate an income. There are all kinds of ways to monetize your blog, and this course breaks down every strategy I’ve seen be effective. Step by step, I’ll guide you through:

  • Getting sponsors for blog content
  • Selling your services like freelancing, coaching and consulting
  • Creating digital products like online courses, eBooks and membership programs
  • Utilizing traditional advertising
  • How to implement affiliate commissions
  • Getting podcast sponsorships
  • Creating software tools and other products
  • Establishing profitable business partnerships


Maximizing Your Productivity, Creating Winning Habits and Avoiding Failure

You’ll learn why most blogs crash and burn—and how to avoid the traps failed bloggers fall into. You’ll also dive into all-important time management techniques and how to tell where your blog is growing. You’ll learn:

  • How to write consistently within the limits of your schedule
  • The tactics to develop habits that’ll keep your blog running
  • Time management strategies that’ll help you avoid burnout

Interviews with the World’s Top Bloggers

You’ll get exclusive interviews with some of the world’s top bloggers. Jon Morrow, Darren Murph, Pat Flynn, Chris Guillebeau, and Mariah Coz–to name just a few–will teach you their insights into blogging and growing your business. These make up an additional 5 plus hours of video content and marketing expertise that cover:

  • Building a seven-figure blog that gets millions of readers
  • Validating your blog idea and generating affiliate income
  • Creating a winning writing process
  • Growing a massive blog audience quickly
  • And so much more!

How much does
Built to Blog cost?

After investing just over $10,000 into my iStash idea, and getting less than $4,000 back in revenue, I thought...I don’t want any other entrepreneurs to go through this.

Let’s help you avoid repeating the thousands of dollars wasted part of my story, sound good?

Instead, I want to give you a huge advantage that usually requires big companies to hire marketing consultants in order to get the edge that my insights & experience deliver.

I want to take all the guesswork out of it for you, without having to drop the money on a personal marketing consultant. Sure, big companies like Google can afford that kind of thing, but we’re talking about several thousands of dollars, and that’s just the tip of the iceberg.

I want to help the small business owners, the solopreneurs, the bloggers just starting out, the entrepreneurs that have a tiny team...if they have a team at all yet!

That’s why if you join Built to Blog during this special enrollment week, you get to use my personal blogging playbook forever

Enroll for only $97 in 6 monthly payments or a single payment of $497

Plus, you get access to three bonuses built into the course and a 30-day money-back guarantee.

With well over 4 million new blog posts hitting the Internet every day, there are countless blogging course options available to you.

Most of them are an investment just to get started. But I don’t want you to spend thousands of dollars on tactics that don’t work, won’t make you an income and instead leave you right where you started.

My writing has been featured on Forbes, Entrepreneur, Inc, Business Insider, Fast Company, and many more... because I have a winning method. Built to Blog is that winning method. That’s why I’ve seen so many success stories from students who’ve joined my course:

"I've been blogging since 2009, and while I've had some success with it, I never really had a handle on SEO or search traffic. A couple of months after I joined Built to Blog, I completely revamped my approach to driving blog traffic. Because of this course, I've already seen a 53% increase in visibility on our articles and a 30% increase in search traffic alone. It's been insane, this actually does work. Ryan is one of the smartest people I know when it comes to search engine optimization and I can't recommend this course enough, it's well worth the investment."

- Preston Lee,
Preston Lee Headshot Testimonial
Kevin P Testimonial

"This course is worth way more. I've been following Ryan for several years and his consistent course quality continues to impress. Built to Blog really breaks down how to promote and monetize your blog with very up-to-date strategies. Trust me, you won't find his tactics sourcing through 'how to blog' articles! The monetization section in particular has helped me to see what I really need to focus on long-term in order to scale. Most of all, Ryan actually engages with his students to make sure we can apply what we're learning."

- Kevin P.

30-Day Money-Back Guarantee

My number one goal is to help you make a successful blog and develop a content marketing strategy that helps your side business grow. I want to take years off your learning curve and potentially save you tens of thousands of dollars usually lost to “figuring things out.”

I’m so confident that Built to Blog is going to help you reach your blogging goals, that I'll give you a full refund if you don’t like the course for ANY reason within the first 30 days. Just let my team know via email within your first 30 days, and I promise to get your money back with no hassle, guilt trip, or questions asked.

Don’t just assume Built to Blog is for you…

I have to be honest and admit; this course isn’t for everyone.

This course is for those serious about putting in the work to grow their online business.

Built to Blog is NOT for you if:

You’re looking for a get-rich-quick scheme.

This course is for people who are willing to work hard and do whatever it takes to bring their vision to life. You’ll need to sit down and make the time to go through the material and actively work on your blog.

You’ll need to be motivated to transform your life and break away from the mindless 9-to-5 routine.

But, If you’re ready to commit to building an online business through your blog that gives you the lifestyle you want…’s what I’ll promise:

  • If you apply yourself with passion, you’ll be able to improve your writing and content marketing skills
  • You’ll learn the secrets that professionals use and the proven tactics that drive content to some of the biggest blogs on the Internet
  • You won’t feel utterly alone on your blogging journey, floundering in strategies you’ve pulled from a hundred places hoping something sticks
  • You’ll have the chance my other successful students have had–to make an income off of your blog and grow the business of your dreams

Enroll in Built to Blog NOW!

Finally become the entrepreneur you were meant to be.


Frequently Asked Questions

What if I have zero experience starting a blog?

This course is perfect for someone just starting out or trying to optimize a blog they already set up. There’s an entire lesson dedicated to helping you identify a profitable niche and use your own personal interests to come up with great topics for your blog. So, you don’t even need an idea yet, and this course will still help you start from scratch.

Will I have time for Built to Blog even if I have a full-time job?

So many bloggers starting out still have a full-time job to contend with. I was right in that same spot, so I wanted to make sure this course was something you can do without ruining your life, or losing your job! The course is broken down into digestible lessons, so you can go through it in under an hour per day, or in larger blocks if that works for you. Even at this pace, you’d launch and optimize your blog in the first week so that you could quickly move onto creating content, finding your readers, and start monetizing.

Will Built to Blog be any different from the content on the RyRob blog?

If my blog is a book, then this course is an encyclopedia. Yes, some core concepts that I’ve talked about on my blog are also in the course, but I go into WAY more detail in Built to Blog. I’ll take you step-by-step through the nuts and bolts of making your blog run as efficiently as possible through video tutorials, templates, checklists, and assignments. I come alongside you through this course to make sure every detail is addressed and get your side business making an income.

Plus, my course has a few bonuses built right in, including:

  • The Anatomy of Viral Content eBook
  • A checklist to keep track of all your promotional efforts
  • And website page templates, including templates for your privacy policy, terms of service and more!

Will taking this course guarantee the success of my blog?

Absolutely not. If you’re looking for a quick way to get rich without putting in hours of work, this course (and blogging) is not for you. In the world of blogging, there are countless factors and unforeseen variables that’ll influence your level of success. Your ultimate success or failure will be determined by your ability to roll with the punches, adjust to shifts in the marketplace and defend against well-armed competitors. However, what this course will give you is the step-by-step plan you need in order to create the foundation of a sustainable blogging business.

Ryan Robinson Author Bio Head Shot (2022)

Where will this year take you?

I know exactly how it feels to be where you’re at right now.

You want to grow your side business, gain traffic to your site, and make an income blogging.

It’s not that you lack passion or drive–so how do you make this dream a reality?

I’ve designed Built to Blog to be the bridge to where you want to be as quickly as possible, without losing thousands of dollars on marketing methods that don’t work.

That’s why I’m offering my course at such a low rate and letting you check it out for 30 days risk-free to see if it starts to help you. Give Built to Blog a shot, and if you aren’t happy within those 30 days, I’ll give you a full refund.

Just imagine…

Where could you be in just a few months with constant access to the strategies that have helped me build a six-figure blog?

How would it feel to see traffic increasing on your blog steadily every month?

Better yet, how would it feel to see your side business take off and your blog give you the financial freedom you’ve earned?

Join Built to Blog before this enrollment week ends, and let me guide you on a proven path to success.


Enroll in Built to Blog NOW!

Come join us today: